By Gillian West

A marketing team that doesn’t use social media is “probably not a very good marketing team” according to Bauer Media’s newly appointed head of social Akhil Suchak, who believes social media has the power to magnify and enhance traditional advertising exponentially.

Joining Bauer Media from MTV UK, Suchak – a judge at this year’s Social Buzz Awards – explained to The Drum if you look at social media as CRM “it’s all about servicing your fans with relevant content that they desire and will engage with, loyalty comes from being a trusted source and giving back to the community via exclusive Read full story ›

Source: The Drum