By Rogier Vijverberg

Everybody in the industry hopes for that elusive, big viral hit. There are a lot of theories on how to get to the holy grail of online marketing and one of those is: you only have eight seconds to hook your audience.

So before I lose you, let me first say this: you don’t go viral, you make a viral.

Virals are seen by some as the bubble gum of the marketing world. But there is more substance to the formula – something the likes of agencies Forsman & Bodenfors, Thinkmodo and Duval Guillaume have proved with enviably consistent success. Read full story ›

Source: The Drum