By Kyle O'Brien

Dos Equis is the first official beer sponsor of the College Football Playoff and they’re letting their Most Interesting Man promote the sponsorship with a multi-platform campaign that shows him doing more of his gleeful stunts.

The popular beer brand is encouraging fans to go for “Game Day Greatness” this season as part of the brand’s commitment to elevate the game day experience. Fans can win tickets to the College Football Playoff National Championship, take part in game day experiences and “Stay Thirsty” with the Most Interesting Man through filters and lenses on Snapchat. To culminate the inaugural year Read full story ›

Source: The Drum