Tazo, a new-age tea brand that Unilever bought from Starbucks, has a new brand ambassador promoting the experiential portion of its ‘Brew the Unexpected’ campaign. Wearing a mini dress with a bouffant hairdo and the biggest set of lashes you’ve ever seen, Alyssa Edwards invites consumers to break from their comfort zone at Camp Tazo, a Texan site where visitors can hike in heels and gossip around the campfire.
Edwards is the camp director. She is also the drag persona of Justin Dwayne Lee Johnson.
“We weren’t specifically looking for a drag queen to be a camp director,” says George Hamilton, tea Read full story ›
Source: The Drum
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