By Audrey Kemp
The campaign encourages holiday shoppers to support small Black-owned enterprises this week.
Google is reimagining Black Friday for the fifth year with its annual ‘Black-Owned Friday’ campaign, a star-studded initiative designed to inspire shoppers to celebrate and support Black entrepreneurship.
The campaign’s centerpiece is a short film directed by award-winning filmmaker Rodney Lucas, who brings his South Side of Chicago roots and globally recognized talent to the project. It also features Featuring rapper GloRilla, comedian Druski and influencer Jayda Cheaves.
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Source: The Drum
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