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Dulux turns to bloggers in latest push for augmented reality app

on Oct 31, 2015 | 0 comments

By Natalie Mortimer

Dulux has turned to blogging for its latest campaign which sees 12 lifestyle bloggers try out its recently revamped augmented reality app.

The app gives amateur and professional decorators the tools to try out colour and decorating techniques in real-time on a smartphone or tablet before purchasing. The recent update allows ideas to be saved to a virtual scrapbook and the ability to order tester pots from the app.

For the blog and content partnership Dulux worked with Collective, through Mediacom, to see the influencers trial the mobile app and create relevant content on topics ranging from DIY projects, remodelling and Read full story ›

Source: The Drum