By Minda Smiley

Dunkin’ Donuts has named Drayton Martin its vice president of brand stewardship, a new role at the company.

She joins from MullenLowe, where she most recently served as executive director. During her time at the agency, she worked with brands including JetBlue, Century21, and Four Seasons Hotels & Resorts.

In her new role, she’ll be tasked with leading the development and implementation of Dunkin’ Donuts’ brand messaging across channels including advertising, packaging, in-store and digital. She’ll also oversee the company’s internal brand marketing team and external creative agency partners.

Martin will report to Tony Weisman, US chief marketing officer of the Read full story ›

Source: The Drum