Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Durex on demand: how China's Covid-19 lockdown drove the sales of sex products on JD.com

on Aug 21, 2020 | 0 comments

By Shawn Lim

JD.com, one of China’s biggest e-commerce players, has released research on consumer purchasing habits around sex toys and related products after it noticed people’s habits changed due to Covid-19.

According to JD.com, it saw dramatic changes in related search keywords when people in China went into lockdown as it drove a huge increase in demand for contraceptives and stimulated long-distance partners’ desire to make purchases for their counterparts from afar.

The aircraft cup, also known as the masturbation cup (飞机杯) and vibrator (震动棒) ranked as the top men’s and women’s adult products respectively, followed by simulation dolls (仿真娃娃) and egg vibrators (跳蛋). Read full story ›

Source: The Drum