By Ellen Ormesher

65% of consumers with a disability have abandoned a purchase due to poor accessibility. For our Evolution of E-commerce Deep Dive, accessibility experts from across the marketing industry tell us what needs to be done.

At its core, e-commerce should be something that removes the barriers to a shopping experience for everyone, says Dom Hyans, head of strategy at specialist disability and inclusion marketing agency Purple Goat. “Unfortunately, though. many people are doing it badly.”

The figures speak for themselves. According to an evaluation of over a million websites carried out by accessibility specialists WebAim, 98% don’t meet Read full story ›

Source: The Drum