E.ON has partnered with Damon Albarn’s Gorillaz for a solar-powered live and digital campaign – an initiative that kicks off the energy provider’s bid to reposition as a purpose-led brand focused on energy supply, renewables and energy networks.
E.ON will travel throughout Europe with Gorillaz as they embark on a world tour from June until November. While on the road, the brand will activate its Kong Solar Studio – an airstream vehicle equipped with solar panels, batteries and a recording studio – where aspiring music artists will be able to co-create new tracks the band.
E.ON has also co-produced a Read full story ›
Source: The Drum
Industry News