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EA pulls ‘tone death’ Battlefield One #JustWWIThings hashtag

on Oct 31, 2016 | 0 comments

By John McCarthy

The latest iteration of EA’s Battlefield franchise has moved away from fictional future conflicts and tried to recreate the First World War, but its marketing on the back of the Great War has left many social media users disgusted.

On Monday 31 October, the official Battlefield One Twitter account suggested social media users share their experiences with the game using #JustWWIThings.

The company was accused of making light of the conflict that caused an estimated 38 million deaths, with the hashtag, and on the back of immediate criticism deleted the original tweet.

The last few titles from the franchise have focused on fictional Read full story ›

Source: The Drum