Olympia London opened its doors yesterday for the first day of eCommerce Expo 2015. With more than 180 e-commerce technologies and product providers, the event promised to offer the widest range of e-commerce actors than any other UK industry event – and it didn’t disappoint.
Herbert Knibiehly, vice president at Twenga Solutions, shares his five highlights from day one of the Expo.
Increasing interest in improving the ROI of ad spend
Speaking with e-commerce professionals at the show, a common theme for 2015 is e-retailer’s interest in improving their return on investment for online ad spend. They are looking for outside knowledge and Read full story ›
Source: The Drum
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