The English Football League (EFL) has agreed a three-year deal with Carabao, making the Thai energy drinks brand the new title sponsor of the EFL Cup and providing the league with a platform to reach new audiences in Southeast Asia.
The exclusive partnership will run until 2020 and will see the competition become known as the ‘Carabao Cup’ from the start of the 2017/18 season.
As the official title sponsor and EFL partner Carabao will benefit from a series of domestic and international commercial rights that will form a major part of the brand’s growth strategy in targeted Read full story ›
Source: The Drum
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