Online dating site eHarmony is launching an integrated marketing campaign to mark the tradition of female proposals on leap years.
The ‘Leap of Faith’ campaign shows a woman named Caroline popping the question to her unsuspecting partner Neal, who she met on the site.
The two 30 second ads, which will be shown tonight (29 February), were shot live with Neal believing he and Caroline are part of the background for a new eHarmony ad.
But the advert was a set-up, allowing cameras to capture Neal’s reaction as Caroline proposed, offering him a book with a picture of their baby holding a sign Read full story ›
Source: The Drum
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