By John Glenday

Tata Consultancy Services has launched a new smartphone app designed to identify, track and share online trends ahead of this May’s UK General Election.

ElectUK incorporates live Twitter data to transform its host smartphone into a data analytics tool, churning out information about the most shared candidates and parties. The tool can also be used to chart sentiment and pinpoint key issues with a geographic breakdown identifying the hottest issues around the country.

Shankar Narayanan, country head, UK & Ireland for TCS said: “ElectUK has been created to showcase the potential uses of TCS’ Digital and Big Data technologies going beyond business. Read full story ›

Source: The Drum