By Ian Darby

The integration of programmatic technology with digital signage is unlocking a wealth of new opportunities to marketers in the APAC region.

These are exciting times for the out-of-home industry across the APAC region. A series of investments in the medium across key markets has energized interest in digital out-of-home (DOOH) like never before. In 2024, advertisers have the chance to connect seamlessly across borders and access the full marketplace with data-led campaign strategies. 

The scale available to advertisers is expanding rapidly. The size of the total APAC DOOH market reached $17.14 bn in 2023, and is expected to Read full story ›

Source: The Drum