At the close of the London Fashion Awards Elle partnered with H&M to experiment with 360-degree video footage of the Elle Style Awards 2016, captured by Samsung’s Gear 360, to bring audiences closer to the event through an immersive brand experience.
The annual event marks the close of London Fashion Week, and was shot on Samsung Gear 360 which was launched at Samsung Unpacked at Mobile World Congress (21 February). It marks the first time the 360-degree camera has been used to shoot at an event like this.
The objective was to create an immersive brand experience, providing viewers with a unique Read full story ›
Source: The Drum
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