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Elvie hopes bold marketing and sleek design will help it become ‘the Apple of femtech’

on Apr 30, 2019 | 0 comments

By Imogen Watson


Earlier this month, London-based women’s health startup Elvie raised $42m in funding; marking the largest known investment in femtech to date.

Armed with multimillion-dollar backing from IPGL, Octopus and LGT, the brand intends to use the money wisely to empower women through technology.

“Someone once said to me ‘do you want to be the Apple of women’s health?’ Darren Goode, Elvie’s president, corporate and commercial tells The Drum. “I was like ‘okay. I like it, why not?’”

It’s not too lofty an ambition either; given that Elvie seems to have cornered a market that others have shown little interest in, placing a huge Read full story ›

Source: The Drum