By Stephen Waddington

A story about cake and internal agency communication. Technology is easy, changing behaviour is much harder.

I reached a personal milestone last week. The moment passed without any great celebration but it was important nonetheless.

London was stunning in the heat of July as I travelled back and forth across the city on foot, by bike and riverboat. My Thursday consisted of a mix of client meetings, mentoring, writing and a couple of social catch-ups.

I spent about half my time at my desk, the other half darting in and out of coffee shops to get my fix of caffeine, Wi-Fi and cake. Read full story ›

Source: The Drum