By the drum

Following hot on the heels of brands such as Red Bull and Lynx, which are both looking to the final frontier to build their brands, energy drink brand Emerge is offering its fans the chance to get their face in space.

Boutique design agency, The Late Night Salon, has worked closely with Emerge energy drinks to create an engaging and truly social campaign, appointing social video specialists, RedPill, in the process.

The social video sees a Napoleon Dynamite-esque character hitching a lift to space on a bunch of balloons, floating up into the clouds to the smooth sounds of ‘The Read full story ›

Source: The Drum