By Mark Tutssel

Creativity has never been more important or valuable. It’s the primary asset of brands and agencies.

Technology has allowed us to tell stories in fresh, new imaginative ways. Social media has transformed the way that brands communicate, opening up opportunities that were previously unimaginable, and connecting people beyond borders and cultures.

The millennial generation who grew up with these technologies are incredibly competent in transferring their personal social habits to the work they do. They are intuitive in this era of sharing, they are natural content creators, and they are well-versed in a highly globalized, multicultural environment.

The most impressive characteristic signaling a Read full story ›

Source: The Drum