By Ryan Pestano

We’re now operating in a world where two companies hold the lion’s share of ad revenue. According to Facebook, in 2016 the company’s advertising revenue for the Asia Pacific region alone was US$4.3 billion.

A pretty sizeable chunk for a single platform, considering the region’s digital ad spend excluding China, amounted to US$37.3 billion that same year.

While Google currently does not share a breakdown of ad revenue by region, an eMarketer estimate puts its global ad revenue for 2017 at US$72.69 billion. Globally the two companies account for 46.4% of total global digital advertising spend.

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Source: The Drum