After a week of mixed messages from Uefa about Pride displays at Euro 2020 venues, advertisers are now lighting up the tournament with rainbow pitchside ads. The Drum speaks to the brands using the mammoth stage afforded by their sponsorship to show their support for the LGBT+ community, and questions why it took their influence to force Uefa’s hand.
It all started at the Allianz Arena, around home nation Germany’s fixture with Hungary. The Hungarian government had just passed a law banning gay people from featuring in school educational materials or TV shows for under-18s, and the Germans weren’t Read full story ›
Source: The Drum
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