Discovery Communications has agreed a sum for 1.3 billion euros for the European TV rights to the Olympic Games from 2018 to 2024.
For the first time ever, the International Olympic Committee (IOC) has handed control of its European coverage to a single media company, bypassing deals with broadcasters at a national level.
The announcement, made today (Monday 29 June) stated that Discovery Communications, parent firm of Eurosport will reach an estimated 700 million Europeans in 53 countries.
Furthermore, the content will be aired across an array of platforms including free-to-air, pay-TV, online and mobile
Thomas Bach, president of the IOC, said: “This is Read full story ›
Source: The Drum