By Jennifer Faull

Eurostar has flipped Instagram on its side for a new campaign to promote a new fleet of trains running on the London to Paris route.

Created by AKQA, an “illustrated narrative” of life on a Eurostar train has been made up of some 200 images. When Instagram users flip their device horizontally they are able to scroll through the scene, made up of animated and still images, and discover hidden offers such as “2 FOR 1” ticket offers from nine museum partners.

Lionel Benbassat, marketing director at Eurostar, said: “This Instagram horizontal canvas idea Read full story ›

Source: The Drum