By Thomas Hobbs

Marketers should stop describing their brands as “digital businesses”, according to Cheryl Calverley, the chief marketing officer at online sleep wellness brand Eve Sleep.

According to Calverley, advertisers have become too distracted by flashy terminology over recent years. “We’re all far too fixated on saying we’re digital businesses,” she explained in an interview during The Drum’s Digital Transformation Festival.

“It frustrates me a lot. Do you really think [execs] used to say [they ran] a ‘pen and paper businesses’ or ‘knock on doors businesses’ before digital was around? Digital is just the mechanism of delivering business in this age. It shouldn’t be Read full story ›

Source: The Drum