By Nick Morley

To make digital campaigns successful, marketers need to ensure their ad spend is being used to reach real people. Whether we like it or not, it’s a fact that ad fraud does exist in the digital ecosystem and not all campaigns are being seen by humans. Digital ad fraud is any deliberate activity that prevents the proper delivery of ads to the intended audience, or in the intended place. Most commonly taking the form of bots, or domain spoofing, ad fraud thrives by siphoning off money from advertising transactions. It can come in many forms: pretending to be humans browsing Read full story ›

Source: The Drum