By Catherine Turner

With content marketing, knowing and targeting your audience is critical. Content marketers must ensure their communications are useful, informative or entertaining to readers and viewers – otherwise they won’t be read, or watched.

Today, the role of data to discern a brand’s audience(s) and a wealth of digital channels are helping marketers realise the power of content – little wonder budgets are growing at an estimated 25 per cent a year, according to the Content Marketing Association (CMA).

But as with any fast-growing trend it can be hard to know how to get the most out of your budgets.

Ben Pheloung, head of Read full story ›

Source: The Drum