If 2015 was the year that brands finally woke up to the power of content marketing, particularly that delivered digitally, 2016 will mark the time that marketers realise the associated importance of data and distribution?
Ben Pheloung, head of demand, EMEA at PulsePoint, says: “We have always said that content is king, but now brands are realising that data, distribution and context are just as vital. Your content means nothing if nobody sees it.”
His comments come in the final episode of Everything You Need to Know About Content Marketing, a series of video primers and accompanying features that aim Read full story ›
Source: The Drum
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