The promise of artificial intelligence (AI) in marketing is huge. Once a product of the future, AI is now commonplace and is only becoming more relevant to our marketing needs. With its ability to personalise the online user experience, the $1.2 trillion industry is heralded as the silver bullet to the many challenges that marketers currently face. Yet, when it comes to implementing AI into the marketing mix, brands and agencies must look beyond the promises and assess what their AI provider is able to bring to the table.
Although marketers don’t need to know the technical details behind Read full story ›
Source: The Drum