By Imogen Watson

Despite lockdown after lockdown, out-of-home (OOH) still found itself at the center of adland chatter and general hurrah. But what is it about experiential OOH that hits the spot? As part of The Drum’s Experiential Marketing Deep Dive, we quiz OOH specialists and round up some of the best examples along the way.

Thanks to the digital age – and despite Covid – out-of-home marketing is experiencing a renaissance. A medium that packs a punch for passers-by while also capturing attention miles away from the sidewalk, savvy creatives have been perfecting the art of creating innovative, bold OOH for an Read full story ›

Source: The Drum