A predicted advertising recession could affect social media companies such as Snap and Twitter but is unlikely to dent giants such as Facebook and Google, according to a new report.
Following weaker than average reports by agency networks IPG and WPP, Aegis Capital analyst Victor Anthony has stated his belief that an advertising recession is on its way.
“We find it hard to vision that consumer package goods companies [Procter & Gamble, Unilever, Kraft, PepsiCo, CocaCola, etc…] who are big brand advertisers and are under pressure, would not trim their online ad spend in the event of an ad recession,” Read full story ›
Source: The Drum
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