Canvas ads will appear in consumers’ news feeds. Once they click through, the ad will result in an “immersive, full-screen experience”. Users can interact with the ad vertically and horizontally, and also allows brands to include different types of content including video, still images, text and call-to-action buttons. The feature is available for both Android and iOS.
Jessica Watson, product design manager at Facebook, speaking at an event in London yesterday (25 February) to announce the new ad format, said that even though other ad features like Carousel, which allows consumers to swipe through content, provide engaging experiences to Read full story ›
Source: Marketing Week
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