By John Glenday

Facebook is switching its focus from advertising big spenders to small and medium-scale enterprises (SMEs) with the launch of a suite of new ad tools designed to help them with tasks such as video editing, optimising ads and booking appointments.

Fresh from its annual F8 developer conference, Facebook is on a mission to embrace brands seeking to amplify their ad spend via the social giant by offering a helping hand to those who might not have the digital nous to get their ideas off the ground on Instagram, Messenger and Facebook itself.

Thus far Facebook has Read full story ›

Source: The Drum