Facebook messenger has new functions
The technology company has increasingly treated the messenger service as a separate platform, turning it into a separate app in July 2014. Set to further this aim are messenger’s latest functions, which allow users to insert apps, gifs and videos into chats.
A core reason the new changes could provide marketing potential lies in the platform’s ecommerce opportunity. During the event a demonstration showed viewers how shopping sites such as Everlane, will let users opt to get shipping notifications directly on messenger, which will allow retailers to provide new customer service functions in direct messages.
Brands such as Read full story ›
Source: Marketing Week
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