Reflecting on the hard line metric requirements laid down by Procter & Gamble’s (P&G) marketing chief, Wayne Blodwell, chief executive officer at The Programmatic Advisory, argues this could really move the needle in the online advertising industry by disrupting the ‘monopolistic’ practices of the ad industry’s walled gardens.
Marc Pritchard, chief brand officer at the world’s biggest-spending advertiser P&G, spoke this week at the IAB Leadership Meeting in Hollywood, Florida, and announced that the brand was not going to buy from any media from partners who are unable to implement their chosen MRC accredited viewability and verification Read full story ›
Source: The Drum
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