Facebook India and entertainment content platform, Arré have collaborated with music composer, Ilaiyaraaja to roll out a digital film where he will narrate his musical journey to his fans.
The film will play first on Facebook and Instagram and Arré. Arré will further use this opportunity to expand the reach of its newly launched music platform, Arré Earworm. Marketing services company, Mindshare’s content solutions arm Content+ will act as a strategic partner to amplify the video reach.
According to Arré’s founder B. Saikumar, the collaboration will aid India’s digital evolution and partnership with Facebook India will Read full story ›
Source: The Drum
Industry News
