Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed.
The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed around a specific product.
Canvas was designed in collaboration with the creative community to offer a richer more ownable space removed from the constraints of traditional ad formats by adding more variables to play with, like swipe-through action. These features promise a more interactive experience Read full story ›
Source: The Drum
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