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Facebook pivots to privacy, pushing brands from native to performance advertising

on Apr 30, 2019 | 0 comments

By Katie Deighton

Facebook has announced a ‘fundamental shift’ in how it is develops products with privacy in mind, unveiling a series of changes that will likely push brands away from native and display advertising further into a conversational and commerce-driven strategy.

Following the lead of Apple, which has been pushing its own commitment to privacy in commercials since March, Facebook chief executive Mark Zuckerberg declared ‘the future is private’ on stage at its F8 conference in San Jose, California, today (30 April).

The founder awkwardly joked that his platform does not “exactly have the strongest reputation Read full story ›

Source: The Drum