Facebook, Twitter and Google are set to outpace digital advertising growth in the UK in 2016, according to research from eMarketer.
Digital ad spending is expected to grow by 12 per cent, dwarfed by the 31.1 per cent growth in net digital ad revenues at Facebook, 13.9 per cent growth at Google and 13.2 per cent growth at Twitter.
With Facebook a clear leader in digital advertising, it remains to be seen whether there will be a knock on effect after it was found to be overstating the average view times on its video content from between 60 to 80 Read full story ›
Source: The Drum
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