Fake tan brand Fake Bake has refreshed its brand identity as part of its 15th anniversary celebrations in the UK as it looks to position itself more uniformly on a global scale.
Consumers in the UK will start to see the new packaging this month, before expanding it across Fake Bakes’ global locations throughout 2016. The packaging was designed in-house, took six months to create following work with focus groups.
Fraser MacDonald, graphic designer, Fake Bake said that over the years the packaging had become “overly complicated”.
“Our aim is to refine our global brand positioning in 2016, to ensure Read full story ›
Source: The Drum
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