Google is issuing refunds to marketers and ad agency partners who used the company’s DoubleClick Bid Manager, after it found evidence of ads running on websites with fake traffic.
Having informed hundreds of partners about the issue with invalid traffic, Google has offered to reimburse about 7% to 10% of the total purchase an advertiser pays on DoubleClick, the Wall Street Journal has reported.
To counter such issues, the internet giant is asking the 100-plus exchanges, ad networks and publishers that DoubleClick Bid Manager plugs into to display to ad buyers whether they are willing to refund the Read full story ›
Source: The Drum
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