By Amy Houston

The spot is the work of ad agency BETC and continues its rich tradition of gripping storytelling, following campaigns such as The Bear, The Closet and Super.

Canal+ has unveiled a cinematic campaign that hopes to have viewers on the edge of their seats. In ‘No Bad Choices,’ viewers follow the male protagonist as he fights against the clock to prevent a bomb going off on a train.

It’s a classic tale of the red-wire-or-blue-wire dilemma, but with a fun twist at the end, to emphasize that there are no bad choices with the European broadcaster.

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Source: The Drum