Fifa 18 is looking to entice fans into upgrading by enticing them with the fancy footwork available in the new title in an ad fronted by arguably the world’s best footballer, Cristiano Ronaldo.
The ad, ‘More Than A Game’, showcases a new skill move called ‘El Tornado’ as performed by Cristiano Ronaldo – the move has reportedly never been attempted in a real professional game – yet.
Adam&eveDDB look to how the Fifa game is integrated into football culture, showing how one trick performed in the right way can make a player famous. It features Antoine Griezmann, Dele Alli, and Read full story ›
Source: The Drum
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