Fifa has brought on board its first World Cup regional sponsor after agreeing terms with Russia’s Alfa-Bank in a deal that continues the growing trend new sponsors coming from China and Russia.
Alfa-Bank has bought one of four European slots in the new ‘Regional Supporter’ category which offers four sponsorship packages for each of the five global regions: Europe, North America, South America, the Middle East and Africa as well as Asia.
Fifa introduced the new structure to replaces the national supporter category and open up more sponsorship opportunities by attracting brands who may not want to invest in global Read full story ›
Source: The Drum
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