FIFA U-17 World Cup concluded in India with England team as the new champion.
The Drum spoke with head of FIFA tournaments, Jaime Yarza who said that brands can reach the youth market through sport.
According to national supporter Bank of Baroda, FIFA U-17 World Cup was an opportunity for Indian brands to connect with next-gen consumers.
We rounded up the creative works rolled out to mark the FIFA U-17 World Cup.
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Saatchi & Saatchi: HERO ‘#PlayInspire’
Agency: Saatchi & Saatchi
Client: HERO
Date: October 2017