By Shawn Lim

South Korea-based beer FiLGood is hoping to attract the younger generation of Happoshu drinkers in the country with a new campaign.

Happoshu is low-malt beer and while popular in Japan, is a relatively new category in South Korea. To raise awareness of the beverage, the Oriental Brewery-owned brand created a campaign called “Don’t Worry, FiLGood’, which tells the story of a young man getting a wrong haircut with the help of BBH China.

The campaign film shows how despite showing his hairstylist the haircut he desires; the young man still gets the wrong haircut from his overconfident hairstylist. A can of FiLGood Read full story ›

Source: The Drum