Wine and spirits company Brown-Forman has developed a virtual circus experience using Oculus Rift to launch its new product Fire Eater, a hot cinnamon liqueur under the Early Times brand.
The virtual big top circus experience, developed by Critical Mass and photographer Tim Bret Day, will be showcased during a UK tour of bars in Sheffield, Leeds, Liverpool and Glasgow and transport consumers into the “fantastical” 19th century circus world of Fire Eater, bringing to life “The Greatest Shot on Earth” campaign.
Once wearing the Oculus Rift headset, the user virtually climbs to the top of a high-board diving platform, Read full story ›
Source: The Drum
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