Hit Entertainment has appointed Way to Blue to raise brand awareness and engagement with Fireman Sam across key EMEA markets.
The agency has been tasked to drive parents and children to new digital and social platforms, offline events and retail partnerships to deliver deeper brand engagement for Fireman Sam across France, Italy, Spain and Germany.
Adam Rubins, chief executive of Way To Blue, said of the appointment: “We are thrilled to be working with HIT Entertainment on this campaign to help build on the success of such an iconic brand during a key year. We look forward to re-familiarising old fans with Read full story ›
Source: The Drum
Industry News