By Jennifer Faull

Fisher-Price and parenting site BabyCentre have partnered for a new campaign to help parents celebrate their child’s first birthday.

Explaining the partnership, Mike Fogarty, SVP/global group publisher at BabyCentre said: “Our research shows that mums spend more time, focus and money celebrating her child’s first birthday; for Fisher Price, our insights are supporting development of products and information for mums at key spending milestones.”

The campaign, coinciding with Prince George’s first birthday, has targeted mums with babies 11 months upwards to highlight the developmental benefits of Fisher-Price toys.

It comprises co-branded cross channel online advertising and in a homepage takeover on Read full story ›

Source: The Drum